One of Italy's sweetheart fashion labels, Prada, is the most recent of several predecessors to bring their runway show to China-a once out of reach market for top labels. The fashion industry has long been obsessed with the latest and based on Prada's 51% increase in sales as reported by WWD, the Chinese market is high fashions latest lover.
The dramatic increase in sales in this area has led Prada to schedule a showing of their Spring 2011 RTW collection in Beijing on January 22nd. The show will include items created especially for this event, thus expanding Prada's Spring collection so be on the lookout for even more chic options. It has been rumored that Prada is making a move towards being listed on the Hong Kong stock exchange this year, thus the show in Beijing may serve as a great launch towards this intiative.
For countless years, top fashion houses have relied on China to manufacture their RTW goods yet never gaining any significant attention from consumers in the area, until recently. Prada is follwoing in the footsteps of a few other fashion designers and industry heavyweights who were able to discern the growing interests and untapped potential in this part of our world. Designer Phillip Lim was the most recent to take on the China fashion market with his runway production on Beijing's Forbidden City Wall that featured cheongsam-inspired dresses. Other forerunners, Fendi, Christian Dior, and Chanel have all staged smashing shows there, setting the bar high for other designers. Vogue is also making a strategic effort to court China through it's Fashion Fund expansion into the area and last months "Asia Major" spread which featured Asia's top models. China has a tremenduous amount of unexplored beauty to offer the fashion industry. It will be exciting to see how top labels and designers utilize this opportunity to heighten the style saavy of fashion enthusiasts everywhere.
The dramatic increase in sales in this area has led Prada to schedule a showing of their Spring 2011 RTW collection in Beijing on January 22nd. The show will include items created especially for this event, thus expanding Prada's Spring collection so be on the lookout for even more chic options. It has been rumored that Prada is making a move towards being listed on the Hong Kong stock exchange this year, thus the show in Beijing may serve as a great launch towards this intiative.
For countless years, top fashion houses have relied on China to manufacture their RTW goods yet never gaining any significant attention from consumers in the area, until recently. Prada is follwoing in the footsteps of a few other fashion designers and industry heavyweights who were able to discern the growing interests and untapped potential in this part of our world. Designer Phillip Lim was the most recent to take on the China fashion market with his runway production on Beijing's Forbidden City Wall that featured cheongsam-inspired dresses. Other forerunners, Fendi, Christian Dior, and Chanel have all staged smashing shows there, setting the bar high for other designers. Vogue is also making a strategic effort to court China through it's Fashion Fund expansion into the area and last months "Asia Major" spread which featured Asia's top models. China has a tremenduous amount of unexplored beauty to offer the fashion industry. It will be exciting to see how top labels and designers utilize this opportunity to heighten the style saavy of fashion enthusiasts everywhere.





























